DHL Serves Up A Good Show At Mercedes-Benz Fashion Week, Berlin
By Anuja Abraham
DHL is the official Logistics Partner for Mercedes-Benz Fashion Week providing perfect-fit solutions for a total of 30 global Fashion Week events across 15 cities.
DHL’s role in the success story of Fashion Week covers everything from the delivery of priceless haute couture masterpieces to the transportation of equipment to and from catwalk venues.
In addition, DHL offers designers and fashion houses the opportunity to use its GoGreen carbon-offset transport services for their collections, reflecting the increasing importance of sustainable practices in the fashion industry. The service is an attractive option for the likes of renowned names such as Vivienne Westwood, who look for green solutions as well as speed and reliability in their transportation provider.
“Supporting Mercedes-Benz Fashion Week Berlin for the fifth consecutive year is a perfect way to demonstrate our capabilities in the complex and demanding nature of the fashion industry,” said Tobias Wider, Managing Director Marketing & Strategy, DHL Express Germany. “Expert logistics support ensures that the latest fashion creations are brought to the runway – right on time.”
Top German designer Michael Michalsky, who works closely with DHL, launched his highly-anticipated autumn/winter 2012 collection at the Michalsky StyleNite during Mercedes-Benz Fashion Week Berlin. DHL has handled the logistics for Michalsky’s fashion label for the past four years, with services ranging from warehousing and handling of consignment stock to the international distribution of the designer’s collection to retailers.
Apart from couture designers such as Michael Michalsky and Vivienne Westwood, DHL’s fashion customers include a number of large retail groups with complex distribution requirements, plus small, independent boutiques requiring a one-off service.
DHL is also using the SmartTruck on trial in Berlin to offer innovative end-to-end solutions to the fashion, textile and garment industry.
The SmartTruck enables DHL to respond to customer assignments with greater flexibility, streamlining its service using a combination of radio-frequency identification (RFID) and communication technology to allow precise notification of pick up times for customers.
Combined with in-built navigation technology, this streamlines the service by optimizing delivery routes and therefore vehicle capacities which, in turn, minimizes impact on the environment, lowers resource consumption and transport costs and reduces CO2 emissions.
