Reflexis, Impetus Partner To Provide Social Media Analytics-Driven Supply Chain
By NewsDesk
Reflexis Systems Inc., a leading provider of retail workforce/task management solutions and Impetus, a leading provider of social media and Big Data analytics solutions, has announced a formal partnership on January 17, 2012. The two companies’ combined solution enables retailers to monitor reviews, product buzz, and customer comments in real time and respond with best-practice action in their supply chain and stores.
Retailers are under pressure to deliver customers the best possible in-store experience. Yet most lack the ability to track what customers are saying about their service and product offerings to proactively respond and ensure employees take best-practice action. With the companies’ combined offering, retailers can:
– Monitor product and customer reviews and comments and assign best-practice action corrective action in response to positive and negative feedback
– Identify early best sellers and ensure sufficient in-store inventory levels
– Take cues from customer opinions to fine-tune merchandising and promotional offerings
“Social media is becoming an increasingly valuable source of information about consumer likes and dislikes,” said Pankaj Mittal, CTO, of Impetus. “Our partnership with Reflexis enables retailers to close the loop by using this information to their advantage across the enterprise to increase revenue and improve customer service.”
“The partnership between Reflexis and Impetus is a recognition by both companies of the need to enhance workforce management applications with real-time adaptive action driven by real-time intelligence harvested by increasingly important social media sites,” said Sundar Ranganathan, Chief Technology Officer of Reflexis. “Our combined solution enables retailers to get constant feedback from customers and influencers and drive best-practice action across retail merchandising, marketing, supply chain, and store operations.”
Source: Reflexis (via Marketwatch)
