SFL Introduces On-The-Go Access To Shipment Tracking
By Pritha Dey
Southeastern Freight Lines, a regional less-than-truckload (LTL) transportation services provider, introduces a mobile website for smart phones and tablets to enable on-the-go access to shipment tracking for customers.
A leader in technology for the trucking industry, Southeastern has offered tracked shipping through their website for more than 15 years and shipment tracking through a dial-in connection for more than 25 years. The new mobile website takes Southeastern’s tracking capabilities one step further by offering the same services to customers and employees with easy access from mobile devices.
The mobile website also provides Southeastern employees with the ability quickly check routing information for quick replies to customer questions.
“We have always prided ourselves on using technology to improve customer service, and this mobile website is just another example,” said Braxton Vick, senior vice president of corporate planning and development at Southeastern Freight Lines. “We tailored the mobile website for the most popular website services for the limited amount of space on smart phones. We have received a great deal of positive feedback and plan to expand functionality to provide even more customer service through this mobile site.”
Adoption of the system has been rapid, as Southeastern received nearly 3,000 tracking inquiries in the first 10 days after the site’s launch.