Cult potential: Gebrüder Weiss launches own game app
By Jacob Puthenparambil
The sliding block puzzle is the first online game of the transport and logistics service provider. The goal of the game is to move a Gebrüder Weiss forklift truck to the loading ramp as quickly as possible. Logistics skills are required to move around the boxes, pallets and other cargo items that are standing in the way.
The game comes in 40 different levels with varying degrees of difficulty, providing beginners as well as experienced players a variety of tasks. A successful concept: already during the trial weeks, the GW app has been downloaded more than 2,000 times. The currently available game version is compatible with iPhone, iPads and Android smart phones and can be downloaded for free.
With Logistics Expert, we want to increase our appeal to mobile users and inspire them on the subject of logistics in a playful manner,” says Thomas Konrad, Head of Corporate Marketing Services & Communications at Gebrüder Weiss. This is not the first occasion that the company, looking back on a history going back more than 500 years, proves to be a pioneer when it comes to online marketing: Gebrüder Weiss was among the first in the industry to optimise its website for mobile devices. Moreover, the company proactively uses all social media channels to communicate with customers, employees and the general public.
Communication is also possible with Logistics Expert: the app comes with a so-called Web High score. In this way, players can compare their own results with those of others and see where they stand in the overall ranking. Scores can also be shared by Facebook or Twitter.